This package design was created for a fictional beverage company presented with a hip, modern voice. I wanted to present this soda as a healthy alternative to more mainstream carbonated beverages.

Sketches

Visual Strategy

It was inspired by the Swiss Typographic Style of design. I wanted to design a unique label that would stand out in any supermarket shelf amongst the busy labels traditionally found on soda bottles.

Connotation
Contemporary, young and Swiss

Challenges
Distilling the identifying characteristics of each fruit into a geometric icon that remained easily recognizable.